HEAVY Studio x Autry Action Shoes
04/2023
HEAVY in charge for the relaunch of the iconic shoe brand Autry.
Autry Action Shoes, an American brand of sneakers born in Dallas in 1982, was relaunched in 2019, with the re-edition, in the Spring/Summer 2020 collection, of its Medalist.
In just two years, Autry has positioned itself among the top brands on the international fashion scene, closing the 2022 with a turnover of 100 million euros.
HEAVY, an independent communication agency with two offices in Padua and Berlin, developed a company relaunch plan that in record time established Autry among the premium brands worldwide.
Using a multi-channel approach, after redefining the brand identity, HEAVY’s team of experts followed all phases of analysis and strategy to support each step of the marketing funnel.
The integrated system, with modular services, created by HEAVY includes: Art Direction, Content Production, Social Media, Performance Marketing, Virtual Showroom, Direct Email Marketing, Customer Service and Sales Presentation.
The range of our flexible and adaptable services has enabled us to align with brand needs in a short time, bringing tangible results in terms of image, positioning and performance.
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