AUTRY
ACTION PEOPLE
2019 – Attuale
Art DirectionBrand Identity DevelopmentContent ProductionVideo & PhotographyGraphic DesignE-commerceWebsiteSocial Media ManagementDigital Media Adv InvestmentCustomer CareVirtual ShowroomSales Presentation
The sneaker brand Autry in 2019 proposed the re-edition of the ‘Medalist’ range, presented in the SS 2020 season to top resellers around the world.
For Autry International, we developed a company relaunch plan that in just two years has established it as a premium brand in the fashion market. Through a step-by-step approach, starting with the redefinition of the brand identity, we took care of all the rollout phases of the strategy by developing an integrated aligned and consistent system of digital touchpoint in order to offer a coherent and distinctive brand experience.
Authentic storytelling, everyday B2B and B2C Instagram nurturing, word of mouth strategy, empathetic and tailor-made customer care, are just some of the best practices that we constantly nurture to create long-term relationships aimed at conversion and the achievement of sustainable results.
