2023 – Attuale
Art DirectionBrand Identity DevelopmentContent ProductionPhotographyGraphic DesignE-commerceWebsiteSocial Media ManagementDigital Media Adv InvestmentCustomer CareSelling Tools
Noova, a pioneering sneaker brand, develops distinctive products characterized by the use of reflective and high-quality materials. HEAVY plays a key role in enhancing Noova digital business: the multichannel and data-driven approach involved a detailed analysis of the sneaker industry, allowing the development of a robust communication strategy that permeated all digital channels.
Taking advantage of the power of the Shopify platform, HEAVY handled the replatforming of Noova: the new e-commerce is active in 30 countries, with dedicated listings, currencies and payments. A bespoke framework that provides an intuitive shopping environment that maximizes conversion rates. The platform scalability allows Noova to easily adapt to growing market demands, ensuring an agile digital presence that is ready to evolve. A sophisticated e-commerce aligned with industry best practices, Noova new platform immediately improved its ability to connect with target audiences, significantly boosting online performance and sales.
Content production fuels a dynamic and engaging presence: from still life photos for product pages to wearable shots to create empathy, to emotional shots for social channels and increased sales-each element is carefully designed and executed to reinforce the brand’s distinctive image and engage audiences through meaningful visual storytelling.
Hyper-targeted advertising campaigns leverage HEAVY deep understanding of market dynamics, ensuring significant growth in Noova visibility and consolidation of brand positioning.
Noova has entered into an exclusive supply partnership with Atalanta, establishing itself as the official supplier of shoes for the entire team.
Noova sneakers become an integral part of the players’ style and performance: a collaboration that extends beyond the field, representing a fusion of sports and fashion marked by excellence.
HEAVY Studio contributes to this strengthened connection, bringing together the best of both worlds in a unified vision of excellence.